How you use organic social media and social sharing is changing. Fast.
This is news concerning how you get the word out about your products or services, to potential customers – by using social media / social sharing.
I’m focusing on how we market our businesses online in future, given that social media and social sharing is changing.
I’ve recently worked with two separate clients (One sells to consumers, the other to businesses), helping them develop and put in place strategies to increase profits next year. They include devilishly clever marketing and sales plans that will hopefully deliver strong growth through any UK downturn in 2017/18, should it come: we hope it won’t, of course, but are prudently making plans, just in case.
I’ve analysed their current marketing and selling strategies : this is generally how I work – helping micro and small businesses to improve by evolving how they currently do things, rather than suggesting revolutionary ways of working. Revolution rarely works out well.
I noticed their social media had been working well in the past, engaging with lots of new people and driving traffic to their website, sales pages etc.
Until around six months ago, when most of their traffic began declining – to around 40% of what it was!
It took a while to get to the bottom of the problem and understand what’s been going on, but now I have, I want to share what I’ve learned it with you.
Here’s the problem
Organic, free traffic, especially social traffic, is on a rapid decline.
There is no way around it, if you are tracking your organic traffic to your website and you compare the statistics from one or two years ago, to today, then more than likely, you will be seeing a decline. Perhaps substantial.
So, I’m writing to you, to make you aware that for many businesses I work with, because social organic (free) traffic is declining, we need to do something about it.
What you can do about it, is to grow a bigger email list, so that as and when organic traffic slows down to your website as it probably has and continues to do, then you don’t have to be so concerned.
I’ve noticed that where businesses have focussed on growing their email list of interested people with whom they engage, they have not suffered in the way that businesses that rely on organic (free) traffic have.
A client told me they’ve been very frustrated with Instagram because it wasn’t showing her posts any more. She didn’t know why. Well, it’s because the social sites algorithm’s are taking over – Instagram, FaceBook …
Our stuff isn’t being shown for free as much as it has been in the past. I’m told there is even a gmail algorithm in the wings …
So, the upshot is, that it’s getting harder than ever to get our stuff seen by people, for free, without investing in paid adverts e.g. Facebook adverts.
Are you seeing a similar problem in your own business? If you don’t know, then here’s what I suggest you do.
Over the next few weeks find the time to pay attention to your social media / sharing statistics and analytics. Go back a year or so and then compare the results for this month. Are you also experiencing a steep decline in organic traffic?
Please let me know what you find
A quick note to me saying No Change, Increasing or Declining in the subject line will suffice. I promise I won’t publish any of your details.
Send your comments to me at email@example.com or post them on my Paul Munnery Consulting Facebook page. Thanks.
If you tell me you are seeing a decline or want to drive more traffic to your website anyway, I’ll send you a guide showing you how to re-think your Social Media / Social Sharing strategies and bring them up to date, in three simple steps.
The guide will include, practical things you can do – and will take just a few hours to implement.
But please let me know – No Change, Increasing or Declining. I’ll then know to send you the guide.