Let me introduce you to the Small-Business Masochist – and invite you to a free coaching session.
But first, think about how much satisfaction you get from running your business. A lot? Not much?
If your business is not giving you the satisfaction, stimulation, enjoyment (and money) you need, then here’s the thing.
You don’t have to put up with it.
Too many business owners put up with a business that’s slow, frustrating or not very profitable. They seem stuck in a groove. The phrase ‘pushing water uphill’ could have been invented for business owners.
It doesn’t have to be this way. There is another, better way!
If running your business is proving a hard slog and it’s frustrating work, then you should stop for a moment: take a break and look very closely at what you’re doing – because there will be something going on in your business that’s not right. The sooner you realise this, the better.
In over ten years of coaching and mentoring hundreds of business owners across seventy sectors around the world, I’ve studied many of the reasons behind why many business owners feel this way about their business.
If I’m describing your own situation, then here are a few of the reasons why you might be finding your business is ‘challenging’ to run, producing to little profit etc.
- You have not been doing a great job of running the business: maybe you don’t know how. Perhaps you were great at getting the business established, but not so skilled at managing a larger, more complex business.
- If you’re not selling enough, then maybe you haven’t made your products or services attractive enough to the marketplace; or your marketing and selling skills haven’t kept up with the needs of the growing business.
- Because you’re a masochist. (We got there!). You enjoy the struggle and frustration. This isn’t a joke. You would be surprised that the number of business owners who thrive on this way of working. If this happens to be you, then there’s no need to read on.
Perhaps you already suspect or know that something in the business needs to be changed, but what? What if there are several things to change and improve: which to work on first? Can several changes be made at the same time?
But first, you must work out what to change and improve that’s going to result in a better business.
Are you like many business owners I’ve met – who rarely make the time to step out of the day-to-day running of the business, to take a close look at what’s going on? When you make the time to However, if you find you aren’t enjoying the business as much as you should, then that’s the time to step back and take a good hard look at the business. If this is you, then put 2-3 hours aside, go and sit somewhere nutral – not at home of the office and e ollow these four steps:
- Make the time to take an unemotional view of your business: what’s working well and what’s not. Half a day is ideal, but a couple of hours is fine if that’s all the time you can spare.
- Decide on the main problem that need fixing. Start by projecting forward to see how the business would look when the problem is fixed: Only work on one problem at a time: pick the one that can deliver the greatest benefit when fixed.
- Decide what you are going to have to do to fix the problem and the price you’ll need to pay. The price might be cash and/or your time, energy, grit and resolve.
- Determine to pay the price – and get on with it.
If you need help with any of this, here’s a suggestion.
You can book a free call with me to help you identify the part of your business that may be the problem, so I can help you think through how to fix it.
You’ll have my undivided attention for up to an hour. There is no charge for this (but I limit the number of free coaching discussions each week on a first come basis).
Whatever advice and information you take away from our time together is yours to keep. Still no charge.
So, why is your call with me free? I used to own businesses and having made a success of them, I’m keen to help others become successful and to run a better, more profitable business – and to earn significantly more than at present.
Simply book a date and time and I’ll be there, on a Skype or telephone call. Remember, if your problem is that you don’t enjoy running your business, there will be a way to fix this: a better way.