I’ve noticed how some businesses are making their Black Friday promotional messages too complicated – and no doubt very time consuming and costly to produce.
Over the years I’ve seen how it’s the simple promotional messages that get acted on; that convert.
Unless yours is a large high street or online brand, a succinct and to-the-point Black Friday promotional message will generally convert higher than a complex one, so aim to keep yours simple.
Remember. A promotion exists to do one thing. To persuade a customer to do what you want them to do – when you want them to do it.
Establish as clearly as possible:
– The offer?
– The call to action?
– The deadline?
If you are running Black Friday promotions – and let’s face it, Black Friday creates an opportunity for everyone to engage with customers, don’t get caught up in the frenzy of this big marketing week. Instead, keep it simple and maximise conversions.