Before closing for the Christmas and New Year break, there is one important marketing job to do…
It’s a job with the potential to generate new business enquiries over the Christmas and New Year break.
Most business owners, directors and managers will have time on their hands this Christmas. Time that we can use to our advantage.
Whereas they are used to being away from the business at weekends – two days with family and friends and lots to think about other than business; give those same people seven to ten days away from the business and something interesting happens.
They get restless. They have a need to think about the business after just a few days – about the issues and problems they’ve not had time to work on and resolve. Niggling, frustrating tasks.
This Christmas and New Year break is a once a year opportunity for you, when the target audience for your products and services have time on their hands.
If your business offers a solution to their problem (of course it does), you want these people to find you when searching online and in their social media channels.
Hence, I’m suggesting there is an important marketing job to do, before you close for Christmas.
It’s an ideal time to work on a few marketing tasks that can help deliver new business enquiries this Christmas. Here are my top three:
- Update your website with new content. Let Google know you are still alive and your website is being kept up to date. Aim to add at least one blog or article before the break.
- This one is about being found online. Pop into the Google Keyword Tool and check for the keywords your target audience is typing into Google search. If they are searching with keywords or phrases you haven’t used in your website pages and blogs – update them.
- Update your social media accounts with new content. Whatever your normal frequency of adding content, aim to increase by a quarter leading up to your Christmas break. If you can, continue to post and update right through the Christmas and New year break.
I hope you will make the most of this once-a-year opportunity to generate some new business customers.